The BMEL (Federal Ministry of Nutrition and Agriculture), since 2016, publishes annually a nutrition report on the basis of a survey made on 1000 German citizens. The report, called “Deutchland, wie es isst” shows eating habits and identifies trends. Let’s see how this year’s looks like.
Shipping more consciously, supporting local producers and becoming more sustainable through food are the most striking change of the year. Not only German residents have increased their consumption of vegetables and fruit, for the sake of their health and the planet’s, but also they require that their food has a colorful variety every day.
Needless to say, dairy products remain highly beloved, in fact, Germany is well-known for the quality of its milk. However, the consumption of meat is decreasing, and this also includes sausages and currywurst, veteran symbols of the land. The good news is that they will not disappear from German tables, in fact, some of the interviewed declared to have replaced them with look-liking veg alternatives.
Although the food’s taste resulted to be the most important point for eaters, for the vast majority of the participants to the survey health also plays an extremely important role. More and more buyers pay attention to seal, food safety, environmental protection, animal welfare, regionality and nutritional information as all these points combined can define if a product is more or less healthy.
The green bio symbol has been protagonist in supermarkets for decades, but young consumers are becoming more demanding and new labels are showing up: “animal welfare state”, “gluten free” and “no palm oil”.